Tone of Voice Logo Colour Typography Motion Theory
ITV Win Logo
Our logo is bold, confident and distinctive.
Clearance space
Our logo has a clear space zone around it. This prevents other graphic elements compromising it’s legibility.
Minimum size
To ensure our logo is always legible, never use it below it’s minimum size.
Avoid using our logo in a title or paragraph of text.
Write ITV Win wherever it’s used, be it in titles, subheads, body copy or otherwise.
If writing the word win as part of a sentence without the ITV, the the word should always be capitalised as WIN.
ITV Win Lockups
Strapline
Use to motivate and inspire people to engage with the brand. Never use a strapline within a competition specific creative/comms.
Sponsor Partner Lockups
Create a strong connection between the ITV Win brand and sponsor partners with partner lockups.
Logo Position
Use the logo consistently to build familiarity with our audience. Centre it vertically or horizontally to help structure brand applications. DO NOT right align the ITV Win logo.
