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ITV Win Colours
Our colours were chosen to feel modern, distinct and to convey the personality of the brand. All ITV brands have a primary and secondary colour.
The ITV Win Palette brings a modern twist to our established core colours whilst bringing the structure inline with other ITV brands.
ITV Win Primary Yellow
RGB: 255 / 255 / 0
HEX: #FFFF00
ITV Win White
RGB: 240 / 240 / 240
HEX: #F0F0F0
ITV Win Aquamarine
RGB: 148 / 255 / 234
HEX: #94FFEA
ITV Win Secondary Blue
RGB: 32 / 81 / 136
HEX: #205188
ITV Win Ruby
RGB: 255 / 53 / 92
HEX: #FF355C
ITV Win Bluebell
RGB: 127 / 141 / 230
HEX: #7F8DE6
Colour Accessibility
To make sure as many people as possible can use our brand, our core colours are accessible in the following combinations.
Colour Use
Use colour purposefully to draw attention to the brand, or create a neutral base for content. This palette is WCAG AA compliant in the following combinations for at least large text (14pts+ & bold).
Extended Palette
Only use our extended palette colours in-product and in very specific instances. Don’t use these in any marketing, advertising or promotional material.
Backgrounds
ITV Win Secondary Blue
RGB: 32 / 81 / 136
HEX: #205188
Neutrals
Neutral 1
RGB: 240 / 240 / 240
HEX: #F0F0F0
Interaction
ITV Win Light Blue
RGB: 98 / 154 / 218
HEX: #629ADA
Neutral 2
RGB: 212 / 221 / 233
HEX: #D4DDE9
Error
RGB: 189 / 26 / 51
HEX: #BD1A33
Warning
RGB: 255 / 171 / 0
HEX: #FFAB00
ITV Win Dark Blue
RGB: 22 / 57 / 95
HEX: #16395F
Neutral 3
RGB: 77 / 116 / 160
HEX: #4D74A0
Neutral 4
RGB: 13 / 32 / 54
HEX: #0D2036
Validation
RGB: 74 / 163 / 121
HEX: #4AA379