November 2023 saw the return of I’m A Celebrity to our screens, the 23rd series of ITV’s biggest entertainment show and it was no disappointment! The competition launched in the second episode with a live link offering viewers the chance to win £85,000 cash and a stunning multi-centered trip around Australia courtesy of Travelbag. The VT, voiced by ITV royalty Ant and Dec showcased just what a tailor-made holiday with Travelbag could entail including excursions and experiences, alleviating the stress of booking a holiday. Travelbag complimented the editorial with great staff engagement across the business and social posts for all to see. ITV WIn saw a very engaged audience as both the competition and voting platforms performed really well and Travelbag reported a surge of traffic to the website upon launch! A second live link from the jungle saw the final VT air on Friday 8th December as celebrities prepared themselves for cyclone the following day.
Competition Dates & Viewing Figures
Broadcast Audience
The 2023 series of I’m a Celebrity… Get Me Out of Here (21:00-22:44) launched with an audience of 10.2m, making it ITV’s biggest programme of the year so far. Excluding coverage of the King’s Coronation in May, it is the second biggest audience of the year so far on any channel, behind an episode of Happy Valley.
Digital
Competition hosted on www.itv.com/win with 8.1m active users
Clickthrough to travelbag.co.uk
Firstname, lastname and email requested as opt-in
Social support from ITV Win
“Travelbag were a joy to work with from the beginning. The multi-centered trip looked amazing on screen and the extra excursions and detail included meant we could show off Australia and Travelbag in all their glory. Audience engagement was high and Lifted Entertainment were really happy with the final VT”
— Georgina Monelle, Prize Manager, ITV
