To kick off 2023, Andi Peters jetted off to Egypt in order to tell viewers all about their chance to win a £20,000 voucher to spend with Trailfinders alongside £85,000 in tax free cash! The competition aired across two weeks on Good Morning Britain and Lorraine with a combination of LIVE broadcasts, As Lives and pre-recorded VTs. Due to the fantastic prize on offer, ITV created some fantastic editorial content with Andi in Egypt in week one and Scott’s restaurant in Richmond in week two. With a plethora of b-roll supplied by Trailfinders we were able to seamlessly weave in some of Trailfinders key messaging around ‘tailor-made holidays’ and ‘travel experts’ being on hand to help and of course showcase a multitude of destinations inspiring viewers for their next trip.
Competition Dates
Mon 9th January - Fri 13th January
Mon 23rd January - Fri 27th January
Audience
Online
Competition hosted on www.itv.com/win
Click through to www.trailfinders.co.uk
First Name, Surname and Email requested as opt-in
“£20,000 to spend on your dream holiday or multiple holidays across two years - what’s not to love? This prize package kicked off ITVWin competitions 2023 beautifully, it was easy to script and incorporate the messaging that made up important elements of the prize - giving it the wow factor and eliminating any overwhelm. Egypt was a great backdrop for week one and the b-roll meant we could really spark viewers' imaginations with the list of possible destinations they could travel to!”
— Patrick Ireland, Producer/Director, ITV
