Promotion Overview
In September 2022, ITVWin & TUI offered viewers the chance to win one of ten £5,000 holiday vouchers and £1,000 spending money. Win You Were Here was a 40 second ‘in the ads paid competition’ with the aim to reach and convert new users for ITVWin and deliver peak exposure during a key booking period for TUI in a creative and collaborative branded competition format.
ITV Win invested over £370k into commercial airtime, delivering 80.3 TVRs. A total of 14 ads ran between Friday 23rd Sept and Mon 3rd October across ITV’s daytime and peak programming with some organic social content and a ‘last chance to enter’ SMS push to complement.
Filming took place in early August with Sian Welby at TUI’s Guayarmina Princess Hotel, Tenerife.
Online
Competition hosted on www.itv.com/win
Click through to tui.co.uk
Name and email address requested as opt-in
Social
“Working with TUI on our first sponsored ITVWin ad campaign was an absolute delight. The two brands sat seamlessly alongside each other making it feel like a true collaboration. Filming from a TUI resort meant the ad had genuine appeal and allowed viewers to dream of sun, sea and sand and get a real feel for what a TUI holiday can offer.”
— Laura Lester, Marketing Manager, Interactive
Video from winner to follow…
