On the Beach became the official prize provider of a two week broadcast competition on This Morning and Loose Women. ITV viewers had the chance to win an ultra luxury holiday to the Maldives staying at the 5 star all inclusive Sun Siyam Iru Fushi and Siyam World resorts. In addition ITVWin added an £80,000 cash prize to the package. Due to the fantastic prize on offer, ITV created some fantastic editorial content with popular This Morning chef Clodagh McKenna and fashion icon Lisa Snowdon weaving in beautiful footage of the Maldives and Siyam resorts transporting our viewers to warmer climates and tropical escapism! The competition aired 6 times each day resulting in 60 brand mentions for On the Beach.
Competition dates
W/C 30th October & W/C 13th November
Broadcast Audience
Online
Competition hosted on www.itv.com/win
Clickthrough to www.onthebeach.co.uk
Firstname, lastname and email requested as opt-in
“On the Beach provided an undeniably desirable prize for our Daytime audience enabling us to create great autumnal themed VT’s that tapped into the mood of the nation. The beautiful b-roll footage showed the Maldives in all its finery and inspired viewers that On the Beach was the destination for all their holiday needs. Not only did On the Beach provide a dream holiday but they were also a dream to work with from day one. We very much look forward to working with On the Beach in the near future”
— Georgina Monelle, Prize Manager, ITV
