Our flagship New Year competition returned in January 2026 with a prize package designed to truly inspire viewers to dream big. In partnership with Kuoni and courtesy of NIVA Labriz Seychelles, audiences had the chance to win an unforgettable escape: a 12-night stay in a stunning beach villa on Silhouette Island, plus £52,000 in cash and a Mercedes‑Benz CLA.
To build excitement and encourage viewers to enter, we broadcast LIVE for three days across ITV’s breakfast and daytime schedule — Good Morning Britain, Lorraine, This Morning and Loose Women — with presenters Andi Peters and Lisa Snowdon bringing the competition to life from the breathtaking Silhouette Island. The remaining two days consisted of pre-recorded content including bespoke drone and underwater footage adding another dimension to viewers' perception of the Seychelles.
Broadcasting live created a vibrant sense of spontaneity and allowed for plenty of playful interaction with the studio presenters. Both Andi and Lisa shared their genuine enthusiasm for the destination, ad-libbing about the beauty of the island and jesting that “it’s a tough job, but someone’s got to do it.”
Throughout the broadcasts, viewers were transported to paradise as we showcased the very best of the Seychelles: the islands’ iconic granite boulders, powder-soft white sands and crystal-clear turquoise waters, set against a lush jungle backdrop. From the tranquil spa pool to serene beachfront dining, the prize perfectly captured the kind of memorable travel experience that Kuoni is renowned for curating.
Competition Dates & Viewing Figures
Soft launch: Friday 23rd January 2026
Broadcast Dates: Monday 26th January - Friday 30th January 2026
Wk 2: Monday 27th January - Friday 31st January 2025
Averaged 650,625 viewers per day per show with a reach of just over 5.2 Million per week
Audience
Online
Competition hosted on www.itv.com/win with 8.1m active users
Click through to a bespoke page via www.kuoni.co.uk
Firstname, lastname and email requested as opt-in
ITV Win Additional Support
ITV Win socials posts and collaborative posts with Kuoni.
Lisa Snowdon posted multiple times from her own account tagging Kuoni and resort.
Andi Peter’s phone in with Chris Moyles LIVE on RadioX on Wednesday 28th January referencing Niva Labriz Seychelles.
“It was an absolute pleasure to work on this project from start to finish. Filming in the Seychelles is never a hardship, but what really made the experience so special was the collaboration between all the teams involved. From our prize providers at Kuoni and the team at NIVA Labriz Seychelles (via Good Results) to the incredible ITV crew and presenters, everyone brought such enthusiasm and professionalism to the production. That shared energy made the whole process feel seamless and genuinely enjoyable, and we’re incredibly proud of what we created together to inspire viewers at the start of the year.”
— Mariam Hussain, Senior Producer / Director, ITV