Our flagship new year competition returned in January 2025 with a prize package to knock your fleece lined socks off! Courtesy of KUONI and Kuramathi Maldives viewers had the opportunity to dream big and be in with the chance of winning a 10 night stay in a Thundi water villa at Kuramathi as well as £60,000 and an Audi A5. To entice viewers further, we broadcast LIVE for three days on Good Morning Britain and Lorraine with king of comps Andi Peters showing everyone what Kuramathi Maldives had to offer. From the impressive sand bank, seaplane landings, water sports and infinity pools Andi gave viewers a full insight into the luxury resort, not to mention hitting the headlines whilst presenting LIVE from an inflatable unicorn whilst teetering on the edge of the villa pool! Week two was a combination of pre-recorded VT’s from the Maldives, Andi LIVE in the studio and meeting a previous winner to show viewers that ITV really can turn dreams into a reality.
Competition Dates & Viewing Figures
Soft launch: 2nd January 2025
Wk 1: Monday 13th January - Friday 17th January 2025
Wk 2: Monday 27th January - Friday 31st January 2025
Averaged 630,000 viewers per day per show with a reach of just over 5.1 Million per week
Audience
Online
Competition hosted on www.itv.com/win with 8.1m active users
Click through to a bespoke page via www.kuoni.co.uk
Firstname, lastname and email requested as opt-in
ITV Win Additional Support
ITV Win put £5.5k behind paid social delivering 687k impressions
6 additional VT’s on 2nd & 3rd January with a visual and verbal Kuoni and Kuramathi Resort reference
Andi Peter’s phone in with Chris Moyles LIVE on RadioX on Wednesday 15th January promoting Kuoni and Kuramathi Resort
“It was great working with KUONI on this fantastic competition. Their ability to move things along quickly and collaborate directly with the resort meant we were able to deliver an exceptional LIVE broadcast and brand enhancing VTs promoting both brands resulting in an engaging two weeks of content across ITV’s Breakfast schedule. KUONI fully understands the power of TV and the balance of editorial content and it was great to hear that the Maldives performed well in January bookings! We look forward to more positive results by working together again in the future.”
— Georgina Monelle, Prize Manager, ITV
“From the moment we arrived in the Maldives, the Kuramathi team ensured everything was perfect through their personable and professional approach. We were exceptionally well looked after, and no request was too big or small to ensure a smooth and seamless shoot. The programme team back in the UK even used additional shots of the resort in and out of the advert breaks, truly reflecting the quality of our experience onscreen. Speaking on behalf of the crew and myself, working with Kuramathi was a fantastic experience, they are a tough act to follow!”
— Lyndsay Butler, Senior Producer / Director, ITV