Our flagship new year competition returned in January 2025 with a prize package to knock your fleece lined socks off! Courtesy of Kenwood Travel viewers had the opportunity to dream big and be in with the chance of winning £15,000 to spend on a holiday to Thailand with Kenwood Travel as well as £50,000 and a Range Rover Evoque. To entice viewers further, we broadcast LIVE for three days on This Morning and Loose Women thanks to TAT with Jeff Brazier showing everyone what the destination of Thailand has to offer. From the Samet Nangshe Skywalk to kayaking through a mangrove forest to a catamaran cruise off the coast of Khao Lak, Jeff showed viewers the diversity of a trip to Thailand whilst delivering key messages for Kenwood Travel. Week two saw Nigel Havers deliver LIVE broadcast content from Hertfordshire whilst trying his hand at some cold water dipping interspersed with some beautiful scenes of Thailand. Towards the end of week two, pre-recorded VTs of Jeff in Thailand showed even more breadth of the country and with Jeff enthusing about the prize package and the many ways a winner could make use of their voucher, it’s no surprise we saw a great level of engagement from this competition.

Competition Dates & Viewing Figures

Soft launch: 31st December 2024

Wk 1: Monday 6th January - Friday 10th January 2025

Wk 2: Monday 20th January - Friday 24th January 2025

Averaged 750,000 viewers per day per show with a reach of just over 4 Million per week


Audience

 Online

 
 
 
 

 

ITV Win Additional Support

 
  • ITV Win put £1.6k behind paid social delivering 165k impressions

  • 6 additional VT’s on 31st Dec with a visual and verbal Kenwood Travel reference

  • Instagram stories and post from Jeff Brazier tagging Kenwood Travel

It was great working with Kenwood Travel on this fantastic competition. Their ability to move things along quickly and collaborate with tourist boards means we were able to deliver an exceptional LIVE broadcast and brand enhancing VTs promoting Thailand, the competition and the virtues of Kenwood Travel all in one go. Kenwood Travel fully understands the power of TV and the balance of editorial content and it was great to hear that Thailand performed well in January bookings! We look forward to more positive results by working together again in the future.

— Georgina Monelle, Prize Manager, ITV

Thank you for being a Proud Prize Provider to ITV Win