ITV Win ran a competition across the autumn England Men’s Qualifiers, giving viewers the chance to win £30k cash and two hospitality tickets to an England men’s fixture at Wembley in Spring 2026 courtesy of Experiences by Wembley Stadium. The competition was promoted during pre-match/post-match and half time commentary and Mark Pougatch voiced the competition VT to tie in with the programme. As well as organic social posts, Experiences by Wembley Stadium received opt-in data after the competition had closed.
Competition Dates & Viewing Figures
2.241m user view on ITV Win during this time.
Audience
Online
Competition hosted on www.itv.com/win with 8.1m active users
Click through to www.wembleystadium.com/experiences
First Name, Surname and Email requested as opt-in
Social
“We have worked a number of times with Experience by Wembley Stadium and it’s always a pleasure to collaborate! Having tickets to England matches is always a prize that grabs the audiences’ attention and it’s brilliant that we can also give winners a choice over which fixture they want to attend. The process of getting the competition live is always smooth with Experiences by Wembley Stadium, and we look forward to more future collaborations!”
— Hayley Crossland, Interactive Commissioning Editor, ITV