June 2024 marked the launch of Love Island Series 11, where a fresh group of islanders strutted into the Love Island villa, primed for a summer of love and excitement. Of course, Love Island wouldn’t be the same without an amazing competition giving viewers the chance to experience a slice of island life for themselves. This year, one lucky winner bagged themselves a £50,000 cash prize AND a £10,000 VIBE by Jet2holidays voucher.
Jet2holidays, our exclusive prize provider for the broadcast competition supplied b-roll that encapsulated the VIBE brand and along with the infamous Iain Stirling voice-over ITV Win created a VT that spoke directly to our ITV2 audience leaving them lusting after sun, sea and fun!
Competition Solicits
The competition aired a total of 24 times across the series, resulting in 5 additional solicits across the series and Unseen Bits. As proven in the past, Maya Jama’s live links to the competition worked wonders for engagement as well as an inclusion of the competition in both the launch show and the live final!
Broadcast Audience for entire series
Online
Competition hosted on www.itv.com/win
Clickthrough to Jet2Holidays.com
First names, last names and email requested as opt-in
Social support from ITV Win
“Working with Jet2Holidays for the Love Island in-show competition is always a great union. The brands compliment each other perfectly as well as appeal to a loyal TV audience dreaming of that unforgettable getaway and loaded bank balance. We very much look forward to taking the competition to the next level in subsequent years and seeking further ways to engage and excite our viewers.”
— Georgina Monelle, Prize Manager, ITV