From 24th April to 12th May 2024 ITV aired the first series of I’m A Celebrity South Africa, where past campmates braved it in the all new South African outback and took part in survival trials to keep their place in camp. British Airways Holidays featured in the viewer competition which aired a total of 8 times across the series. The VT was voiced by Ant and Dec and showcased multiple holiday destinations that viewers could choose to travel to with a £20,000 British Airways Holidays travel voucher in addition to a fantastic £60,000 cash (part funded by British Airways Holidays). British Airways Holidays received a verbal reference, a visual air to air shot and credit on the end slate.
Competition Dates
The competition aired 8 times across the series in TX3, TX5, TX8, TX9, TX11, TX12, TX13, & TX14
Broadcast Audience for entire series
Online
Competition hosted on www.itv.com/win
Click through to ba.com/holidays
11.4m Page Views across competition open dates
British Airways Holidays branding across all touchpoints
“This prize package was the perfect addition to IAC South Africa. The simplicity of a £20,000 travel voucher meant we could inspire viewers through the use of b-roll and scripting whilst highlighting key destinations for British Airways Holidays. We are pleased to have exceeded expectations with an additional competition solicit and very much look forward to working with British Airways Holidays again in the future.”
— Nikki Cooper, Head of Commissioning, ITV Interactive & ITL
